Tag: personas

  • adaptive business process manager concept

    adaptive business process manager concept

    Intended as a proof of concept, from field research and on-site interviews at Brose, Bosch, Bayer, Heidelberger Druck, Wabash Industries and a certain large U.S. Truck manufacturer. Berm Lee: conducting interviews and synthesizing personas, weekly interaction design presentations to the team on the whiteboard, guiding rapid iteration of prototype, quick visual design for prototype Core […]

  • (more) Personas

    (more) Personas

    Though personas are best created based on dozens of interviews, ideally enough where the interviewers can begin to predict what might be said next, the act of crafting personas on the fly are a helpful thinking tool. Splitting personas, renaming personas, merging personas, and discarding personas become part of the process where we identify previously […]