work


When designing, I optimize for daily use (or otherwise regular use), and then see what things can be changed, added, or taken away to aid in first-time or beginner use. I aim to be respectful of the user’s attention (the user is smart, but busy), and so I try to be aware that this product does not deserve anyone’s full attention. I believe that at least a subconscious level, users will know that they are being conned, swindled, or not being treated as full-grown adults.

The biggest competition for any product is, “not bothering to do anything about it.” The next biggest competition is what comes naturally—picking up the phone, walking over to someone’s desk, or pulling out a piece of scrap paper.

Fear is a common subconscious discomfort. The user may even anticipate that they are about to be made to feel stupid, or become forced to confront reality when it’s unclear what could be done about it. Such emotions are often mistaken for the user being “overwhelmed.”

Time is a dimension often missed in interface design, and an effective interaction designer will think through a design much like an animator would, “scrubbing” back and forth through several screen states while spelling out a real scenario. Modern UX design tools miss this aspect, how Macromedia Fireworks handled this, and this is also why presentation software remains an effective and rapid back-of-the-envelope design tool.

There’s a lot of documentation in my work. Just as putting pixels down on a screen makes hidden problems obvious, putting into words what the product is meant to do in a particular situation shows any gaps, edge cases, and potential pitfalls, often better than any interactive prototype might do. But some of best work were delivered verbally, weekly, in front of a whiteboard, with nearly 100% fidelity in implementation, either by working directly with a developer as a pair, or taking one day out of each week preparing to present to a team (just as rigorous as writing), and presenting and answering questions for one more day.

  • adaptive business process manager concept

    adaptive business process manager concept

    Intended as a proof of concept, from field research and on-site interviews at Brose, Bosch, Bayer, Heidelberger Druck, Wabash Industries and a certain large U.S. Truck manufacturer. Berm Lee: conducting interviews and synthesizing personas, weekly interaction design presentations to the team on the whiteboard, guiding rapid iteration of prototype, quick visual design for prototype Core […]

  • optical cytometry

    optical cytometry

    Control interfaces and management system for conducting experiments on cell samples, with automated cell counting and photometry. Reorganized and streamlined interfaces and workflows based on personas and roles. Berm Lee: Interaction Design, Visual Design iterations Design Team: Pilar Strutin-Belinoff, Nick Hausman Copyright © 2008 Lunar Design. May not be re-posted or re-distributed without written permission.

  • Striiv pedometer PC-sync

    Striiv pedometer PC-sync

    Health monitoring and motivation before the age of smart watches. A Tamagotchi-like pedometer with a built in game where you build out your forest with buildings out of the “energy” you collect via steps and stairs. The device had no wireless connection, so it had to be synced via USB. I was put in charge […]

  • Film Production

    Film Production

    I’ve spent a season diving into several production teams for commercial and art films, handling various roles such as field and on-set recording and mixing, music licensing, second assistant camera (with the slate and all), art direction, and data wrangling part of DIT. Two of the pieces below are directed by Jang Minseung (photographer and […]

  • (more) Personas

    (more) Personas

    Though personas are best created based on dozens of interviews, ideally enough where the interviewers can begin to predict what might be said next, the act of crafting personas on the fly are a helpful thinking tool. Splitting personas, renaming personas, merging personas, and discarding personas become part of the process where we identify previously […]

  • Marquee display mobile app

    Marquee display mobile app

    An app people could use to visually flash messages to the surrounding public, automatically advancing or manually controlled. This was a design refresh of an old app that was published to the Apple App Store, and already had some popular use. Interaction design, visual design, specifications: Berm Lee Personas: Berm Lee & Stone Johnston Original […]

  • St. Jude Medical – ICD programming terminal

    St. Jude Medical – ICD programming terminal

    Nurses and technicians use this touchscreen device to connect with a patient’s ICD (Implantable Cardioverter-Defibrillators), which needed careful calibration as to when to activate and when to stay quiet. If handled incorrectly, an ICD could kill a patient, or fail to save a patient when it needed to intervene. Visual renovation was a major part […]

  • Social Opinions App

    Social Opinions App

    time-limited voting on assertions and counter arguments original pitch “A digital platform where two or more can come to find resolutions on arguments, discussions, or even general questions” All conceptual clean-up, detail interaction design and visual design: Berm Lee, in a total budget of 21.5 design hours Hand-crafted icons and graphics Originally delivered as sketches, […]